Asking for a Meta Quest 2 isn’t just unwrapping a piece of technology – it’s unwrapping your biggest wishes. With this campaign, we wanted to capture the joy of wishing big and actually having the wishes come true with Quest 2. Whether that’s suiting up and taking to the skies as your favorite superhero or spending the afternoon at the International Space Station, it’s all possible with VR.
Next we followed up with wishes speaking to specific new games launching the holiday...
The message was extended across outdoor, digital and social in various ways:
Agency: Meta Reality Labs and Anomaly.
My role: Group Creative Director.
Creative credits: Meta RL: Stephania Silveira & Huy Tran. Anomaly: Jeremy Wirth, Jimmy Burton & Will Lindberg.
Production partners: Sam Brown & Imperial Woodpecker | Unit 9
Billie EilishMeta Quest | Beat Saber
Welcome Home | HomePod
Play For RealMeta Quest | Quest 2 launch
Bounce | AirPods
Privacy | iPhone
Make Someone's Holiday | Holiday
Notes | Music
Privacy matter | iPhone
Roll | Music + Watch
Bulbs | MacBook
Wonderful Tools | Keynote
It's here | iPhone X
#SonosTheAwardsSonos | Grammys
Live the unbelievableMeta Quest
EmberCall of Duty | Black Ops III
Battery Life | iPhone XR
More With GoogleGoogle
Don't Fight. Switch.Windows Phone
iPhone XS Launch | iPhone
The invitationXbox One
Float | iPad Launch
Fitness for the rest of usMeta Quest
QWERTYApple | Macbook