CALL OF DUTY | BLACK OPS III

"EMBER"

Call of Duty wanted to stoke the gaming community to introduce the third game of the Black Ops franchise, which took place in 2065. We made up a world not far from the one we know. A world where our own choices lead us to an improved version of humanity, with its logic aftermaths. With no paid media, "Ember" reached more than 10 million views in less than a week.