APPLE | IPHONE X

IT'S HERE

iPhone X was a big step forward for Apple and the smartphone category. We were tasked to come up with a simple and artful way to highlight the big edge to edge screen. We collaborated with French artists Thomas Blanchard and Oilhack to practically shoot moving colors, showing off every detail of the new device in mesmerising ways. The colors were extended across the campaign, including becoming wallpapers inside the actual phone.