Buttons. Wires. Joysticks. For too long, gamers have been confined to old habits in seated position and flat graphics on squared screens. To launch Oculus new VR headset we wanted to show how Quest 2 brings more of the game to you, and more of you into the game. This campaign claims physical activity and body movement as the new, most fun form of gaming. Making the world see that anyone with a body is a gamer.
The campaign kicked off by encouraging gamers to break free from old school ways of repetitive gaming and play for real with Quest 2.
We followed up with "First Steps", showing what it feels like to play for real This exhilarating journey from the point of view of a first timer, shows the stumbling first moves to the sheer untethered joy of immersing yourself into the action, ultimately mastering every move, skill and new behavior with effortless dexterity.
We created a visual system using the Oculus stadium symbol that we used across all static marketing online and offline.
To further highlight how Quest 2 changes the way you play games, we made a point that it counts as a work out. So on National Fitness Day, we planted our flag and declared war on boring workouts with a budget-burdened integrated campaign that stretched across digital, social, OOH and a spread in the New York Times.
Wish for the extraordinaryMeta Quest | Holiday
Billie EilishMeta Quest | Beat Saber
Welcome Home | HomePod
Bounce | AirPods
Privacy | iPhone
Make Someone's Holiday | Holiday
Notes | Music
Privacy matter | iPhone
Roll | Music + Watch
Bulbs | MacBook
Wonderful Tools | Keynote
It's here | iPhone X
#SonosTheAwardsSonos | Grammys
Live the unbelievableMeta Quest
EmberCall of Duty | Black Ops III
Battery Life | iPhone XR
More With GoogleGoogle
Don't Fight. Switch.Windows Phone
iPhone XS Launch | iPhone
The invitationXbox One
Float | iPad Launch
Fitness for the rest of usMeta Quest
QWERTYApple | Macbook